Meta mission is to give people the power to build community and bring the world closer together. All of their products, including apps, share the vision of helping to bring the metaverse to life. Their top priority is to build useful and engaging products that enable people to connect and share through mobile devices, personal computers, virtual reality (VR) headsets, wearables, and in-home devices. They have 2.93 billion monthly active users as the first quarter of 2022. Their products include:
Facebook is a place for people to share life's moments and discuss what's happening, nurture and build relationships, discover and connect to interests, and create economic opportunity. They can do this through News Feed, Stories, Groups, Watch, Marketplace, Reels, Dating, and more.
Instagram brings people closer to the people and things they love. Instagram Feed, Stories, Reels, Video, Live, Shops, and messaging are places where people and creators can express themselves and push culture forward through photos, video, and private messaging, and connect with and shop from their favorite businesses.
Messenger is a simple yet powerful messaging application for people to connect with friends, family, groups, and businesses across platforms and devices through chat, audio and video calls, and Rooms.
WhatsApp is a simple, reliable, and secure messaging application that is used by people and businesses around the world to communicate and transact in a private way.
They generate substantially all of their revenue from selling advertising placements to marketers. Their ads let marketers reach people based on a variety of factors including age, gender, location, interests, and behaviors. Marketers purchase ads that can appear in multiple places including on Facebook, Instagram, and third-party applications and websites. They are also investing heavily in other consumer hardware products and several longer-term initiatives, such as
artificial intelligence (AI), and
connectivity efforts, to develop technologies that we believe will help us better serve our mission over the long run.
Risks related to META products might fail to add and retain existing users or add new users, or if their users decrease their level of engagement with their products, revenue, financial results, and business may be significantly harmed. The occurrence of security breaches, improper access to or disclosure of user data, and other cyber incidents or undesirable activity on their platform; their ability to obtain, maintain, protect, and enforce our intellectual property rights. If people do not perceive their products to be useful, reliable, and trustworthy, they may not be able to attract or retain users or otherwise maintain or increase the frequency and duration of their engagement.
A number of other social networking companies that achieved early popularity have since seen their active user bases or levels of engagement decline, in some cases precipitously. There is no guarantee that we will not experience a similar erosion of our active user base or engagement levels. Meta’s user engagement patterns have changed over time, and user engagement can be difficult to measure, particularly as they introduce new and different products and services.
Governments from time to time seek to censor or moderate content available on Facebook or our other products in their country, restrict access to our products from their country partially or entirely, or impose other restrictions that may affect the accessibility of META products in their country for an extended period of time or indefinitely. For example, user access to Facebook and certain of our other products has been or is currently restricted in whole or in part in China, Iran, and North Korea. In addition, government authorities in other countries may seek to restrict user access to our products if they consider us to be in violation of their laws or a threat to public safety or for other reasons, and certain of our products have been restricted by governments in other countries from time to time. For example, in June 2020, Hong Kong adopted a National Security Law that provides authorities with the ability to obtain information, remove and block access to content, and suspend user services, and if they are found to be in violation of this law then the use of Facebook products may be restricted.
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